Privacy Policy

1. Scope & Application

This Privacy Policy (“Policy”) describes the data collection, processing, analysis, and handling practices of the ETHOS (“ETHOS,” “we,” “us,” or “our”) in connection with all products, services, platforms, applications, tools, APIs, models, and other offerings (collectively, “Services”) we provide.

By accessing or using any of our Services, you acknowledge that you have read, understood, and consent to the practices described in this Policy. If you do not consent to this Policy, you must immediately cease all use of our Services.

2. Information We May Collect

In the course of providing our Services, we may collect, receive, or generate the following categories of information:

• User-Provided Data: Any data, content, inputs, files, media, text, images, video, audio, biometric data, behavioral data, or other information you voluntarily submit to or through our Services.
• Automatically Collected Data: Technical information including device identifiers, browser type and version, operating system, IP address, access timestamps, referral URLs, page views, interaction patterns, session duration, and usage analytics.
• Derived & Inferred Data: Information generated by our AI systems through processing and analysis of user-provided or automatically collected data, including but not limited to behavioral classifications, pattern analyses, statistical inferences, model outputs, confidence scores, and aggregated research metrics.
• Communication Data: Records and contents of any communications you send to us, including support inquiries, feedback, and correspondence.

3. AI-Powered Data Analysis

YOU ACKNOWLEDGE AND AGREE THAT ALL DATA PROVIDED TO OR PROCESSED BY OUR SERVICES MAY BE SUBJECT TO AUTOMATED ANALYSIS BY ARTIFICIAL INTELLIGENCE AND DEEP LEARNING SYSTEMS.

Our Services are fundamentally AI-driven. Data submitted to our Services may be processed, analyzed, classified, and interpreted using a wide array of computational tools, techniques, and methods, including but not limited to:

• Deep neural network inference and classification
• Computer vision and image/video analysis pipelines
• Natural language processing and generation
• Statistical modeling and probabilistic analysis
• Behavioral signal processing and pattern recognition
• Multi-modal data fusion and cross-referencing
• Automated feature extraction and dimensionality reduction
• Third-party AI models, APIs, and analytical tools
• Proprietary algorithms and research methodologies

The specific tools and methods used for data analysis may change at any time as our research evolves. We do not guarantee that any particular method will or will not be used for any given data input.

4. Purpose of Data Processing

We process data for the following purposes:

• Providing, operating, and maintaining our Services
• Processing your requests and delivering Service outputs
• Improving, optimizing, and developing our AI models and algorithms
• Conducting research in body language analysis and nonverbal communication
• Developing new features, products, and services
• Analyzing usage patterns and system performance
• Ensuring the security, integrity, and stability of our Services
• Complying with legal obligations and enforcing our Terms of Use
• Any other purpose disclosed at the time of data collection or with your consent

5. Data Retention

As of the last update of this Policy, data submitted to our Services during processing sessions is not permanently stored or retained beyond the active processing session. Once processing is complete, input data is discarded from our active systems.

However, you expressly acknowledge and agree that:

• We reserve the right to modify our data retention practices at any time, including implementing permanent or long-term storage of data, without prior notice beyond updating this Policy.
• Transient copies of data may exist in system caches, logs, backups, or processing queues for operational purposes.
• Aggregated, anonymized, or de-identified data derived from your inputs may be retained indefinitely for research and improvement purposes.
• Third-party services integrated into our processing pipeline may have their own data retention practices over which we have limited control.

Should we materially change our data retention practices, the updated Policy will be published and your continued use of our Services will constitute acceptance of those changes.

6. Third-Party Services & Data Sharing

Our Services may integrate with, transmit data to, or process data through third-party services, APIs, platforms, models, and tools. These third-party services operate under their own privacy policies and data practices. We do not control and are not responsible for the data practices of third-party services.

We may share data with third parties in the following circumstances:

• With service providers and processors who assist in delivering our Services
• With AI and machine learning platform providers for model inference and training
• When required by law, regulation, legal process, or governmental request
• To protect the rights, property, or safety of ETHOS, our users, or the public
• In connection with a merger, acquisition, reorganization, or sale of assets
• With your consent or at your direction

7. Data Security

We implement industry-standard technical and organizational security measures designed to protect data against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. You acknowledge that you transmit data to our Services at your own risk.

8. International Data Processing

Our Services may process data in any country where we or our third-party service providers maintain facilities. By using our Services, you consent to the transfer and processing of your data in jurisdictions that may have different data protection laws than your jurisdiction of residence.

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect, process, or store data from individuals under 18 years of age. If we become aware that we have collected data from a minor, we will take reasonable steps to delete such data promptly.

10. Your Acknowledgments

By using our Services, you specifically acknowledge and agree that:

• Our Services are AI-based and experimental in nature, and data processing outcomes are inherently unpredictable.
• All data you submit may be analyzed using multiple AI tools, models, and techniques, including those not specifically enumerated in this Policy.
• Our data practices are subject to change as our research and technology evolve.
• You are solely responsible for ensuring that any data you submit to our Services does not violate the privacy rights, intellectual property rights, or other rights of any third party.
• You will not submit sensitive personal data (including but not limited to health information, biometric data intended for identification, financial data, or data relating to minors) unless you have obtained all necessary consents and authorizations and accept full responsibility for such submission.

11. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time, at our sole discretion. All modifications are effective immediately upon posting the updated Policy. We will update the “Last updated” date at the top of this Policy to reflect the date of the most recent revision. Your continued use of our Services after any modification constitutes your acceptance of the revised Policy.

It is your sole responsibility to review this Policy periodically for changes. We encourage you to check this page regularly.

12. Contact

For questions, concerns, or requests regarding this Privacy Policy or our data practices, you may reach us through the communication channels published on our website.